GOLD LEAF TYPOGRAPHY -- gold labels, for envelopes. could be placed over images, typeface obvious solution, like a collection of gold bullions. Rich on cheap, cheap on rich, each drags the other down.

COVER TYPOGRAPHY?

PAINTING GOLD LEAF ON THE WALLS



Project image and paint around it, perfect imprint

http://www.nlm.nih.gov/exhibition/historicalanatomies/browse.html

Bound spine, like a solid book. Like a rule book. Life Rules.

Solid look, raises insides to heigher heights, makes them seem like Gods words



BIBLE PAPER, this and delicate, but the words are harsh and unconsidered, total contradiction

FRENCH FOLDING -- Rich outside, cheap inside / vice versa. Like a card but bound on both sides, insides revelaed but hiddne like a scary undertone. Gold leaf paint = lightweight can be used on individual pages. Expensive but beautiful

Image, simple monotone treatment --- treats images graphically rather than using photography as storytelling element, it layers it. Puts ideas through by totally messing up the image

EXTINCTION --- natural selection, rules of the jungle still apply, no matter where we are in history, it eeks its way down to the lowest and up to the highest levels of society, espeically in the West i.e. business orientated lifestyle.

NOTHERN HEMISPHERE - natural selection through business

SOUTHERN HEMISPHERE - natural selection through ability to physically survive conditions/health problems etc.

DIFFERENT EXPOSURE TO ENVIRONMENTS.

Alcoholism
Depression
Affluenza
Egotism
Resting on laurels
Homelessness

Taking responsibility for your actions

Under bridge graffiti, type. Monotone and gold would be better. Graffiti, done to death, practically loses all meaning in the modern context but mixed with other imagery could work, espeically if same graphical manners usd? Colour/form etc.

Zombie image. The living dead

Dave image - ridiculous cropping, huge, intense feeling, as if he's there with you.
Giant book format? Life size face

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